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1.4fr;align-items:start;gap:5rem;margin-bottom:6rem;display:grid;overflow:visible}._researchLeft_l8ity_807,._researchRight_l8ity_812{flex-direction:column;display:flex}._researchText_l8ity_817{flex-direction:column;gap:1.75rem;padding-top:1rem;display:flex}._researchText_l8ity_817 p{opacity:.72;font-size:16px;font-weight:400;line-height:1.9}._researchText_l8ity_817 ul{flex-direction:column;gap:.5rem;padding-left:1.25rem;display:flex}._researchText_l8ity_817 li{opacity:.72;font-size:16px;font-weight:400;line-height:1.9}._researchFpo_l8ity_845{clip-path:inset(0%);align-items:flex-end;min-height:480px;padding:1.5rem;display:flex;position:relative;overflow:hidden}._researchImages_l8ity_855{box-sizing:content-box;height:480px;margin:-60px -40px -40px;padding:60px 40px 40px;position:relative;overflow:visible}._researchImage_l8ity_855{cursor:pointer;border-radius:12px;width:74%;transition:transform .35s cubic-bezier(.34,1.56,.64,1),box-shadow .35s;position:absolute}._researchImage_l8ity_855:first-child{z-index:1;top:0;left:0;transform:rotate(-4deg);box-shadow:0 8px 32px #00000026}._researchImage_l8ity_855:last-child{z-index:2;top:6%;left:10%;transform:rotate(3deg);box-shadow:0 8px 32px #00000026}._researchImage_l8ity_855:first-child:hover{z-index:3;transform:rotate(-1deg)scale(1.02);box-shadow:0 20px 56px #00000040}._researchImage_l8ity_855:last-child:hover{z-index:3;transform:rotate(1deg)scale(1.02);box-shadow:0 20px 56px #00000040}._surveyImages_l8ity_901{height:320px;margin-top:6rem;position:relative;overflow:visible}._surveyCard_l8ity_908{cursor:pointer;width:59%;transition:transform .35s cubic-bezier(.34,1.56,.64,1),box-shadow .35s;position:absolute}._surveyCard_l8ity_908:hover{z-index:10!important;transform:scale(1.03)!important}._surveyCard_l8ity_908:hover ._surveyImage_l8ity_901{box-shadow:0 16px 48px #00000038}._surveyCard_l8ity_908:first-child{z-index:1;top:0%;left:2%;transform:rotate(-3deg)}._surveyCard_l8ity_908:nth-child(2){z-index:2;top:12%;left:28%;transform:rotate(2deg)}._surveyImage_l8ity_901{border-radius:10px;width:100%;transition:box-shadow .35s;display:block;box-shadow:0 6px 28px #00000021}._testingLayout_l8ity_937{grid-template-columns:1fr 1.6fr;align-items:start;gap:5rem;display:grid}._testingText_l8ity_944{flex-direction:column;gap:1.75rem;padding-top:1rem;display:flex}._testingText_l8ity_944 p{opacity:.72;font-size:16px;font-weight:400;line-height:1.9}._testingOutro_l8ity_958{opacity:.72;width:calc(38.4615% - 1.92308rem);margin-top:3rem;font-size:16px;font-weight:400;line-height:1.9}._testingText_l8ity_944 ul{flex-direction:column;gap:.5rem;padding-left:1.2rem;display:flex}._testingText_l8ity_944 ul li{opacity:.72;font-size:16px;font-weight:400;line-height:1.7}._testingVideoWrap_l8ity_981{aspect-ratio:16/9;background:#000;border-radius:16px;width:100%;position:relative;overflow:hidden}._testingVideo_l8ity_981{object-fit:contain;width:100%;height:100%;display:block}._testingResults_l8ity_997{border-top:1px solid #00000026;grid-template-rows:auto auto;grid-template-columns:1fr 1.6fr;gap:1.75rem 5rem;margin-top:5rem;padding-top:3rem;display:grid}._testingResultsHeaderGroup_l8ity_1008{flex-direction:column;grid-area:1/1;align-items:flex-start;gap:.75rem;display:flex}._testingResultsHeader_l8ity_1008{letter-spacing:-.02em;font-size:1.85rem;font-weight:700}._testingResultsChip_l8ity_1023{letter-spacing:.06em;text-transform:uppercase;color:#000;background:#00000014;border-radius:999px;padding:.3rem .85rem;font-size:.72rem;font-weight:600;display:inline-block}._testingResultsCopy_l8ity_1035{flex-direction:column;grid-area:2/1;gap:.75rem;display:flex}._testingResultsCopy_l8ity_1035 p,._testingResultsCopy_l8ity_1035 li{opacity:.72;font-size:16px;font-weight:400;line-height:1.9}._testingResultsSubhead_l8ity_1051{margin-top:.5rem;font-size:16.8px;font-weight:700;opacity:1!important}._testingResultsCopy_l8ity_1035 ul{flex-direction:column;gap:.3rem;padding-left:1.2rem;display:flex}._testingResultsImage_l8ity_1065{cursor:pointer;border-radius:12px;grid-area:1/2/3;align-self:end;width:100%;display:block}._insightBlock_l8ity_1076{background:#0d0d0d;height:280vh;position:relative;overflow:hidden}._insightBlockNative_l8ity_1085{overflow:visible}._insightInner_l8ity_1089{will-change:transform;justify-content:center;align-items:center;height:100vh;padding:0 6rem;display:flex}._insightInnerNative_l8ity_1098{position:sticky;top:0}._insightQuote_l8ity_1103{text-align:center;text-transform:none;color:#fff;max-width:16ch;font-family:Die Grotesk D,sans-serif;font-size:96px;line-height:92px}._insightWord_l8ity_1113{opacity:.12;display:inline}._wireframeText_l8ity_1119{grid-template-columns:1fr 1fr;gap:4rem;margin-bottom:4rem;display:grid}._wireframeText_l8ity_1119 p{opacity:.7;font-size:.95rem;font-weight:400;line-height:1.9}._wireframeGrid_l8ity_1133{grid-template-columns:1fr 1fr;gap:1.5rem;display:grid}._wireframeFpo_l8ity_1139{clip-path:inset(0%);align-items:flex-end;min-height:300px;padding:1.5rem;display:flex;position:relative;overflow:hidden}._wireframeFpoWide_l8ity_1149{grid-column:1/-1;min-height:220px}._finalDesignsHeader_l8ity_1155{flex-shrink:0;padding:0 0 1rem}._resultsImageGrid_l8ity_1161{grid-template-columns:repeat(3,1fr);gap:1.5rem;padding:0 2rem 4rem;display:grid}._resultsImageOuter_l8ity_1168{cursor:pointer;flex-direction:column;gap:.6rem;display:flex}._resultsImageItem_l8ity_1175{aspect-ratio:8/5;background:#e8e8e0;border-radius:12px;overflow:hidden;box-shadow:0 4px 24px #00000014}._resultsImageItem_l8ity_1175 img{object-fit:cover;object-position:center top;width:100%;height:100%;display:block}._resultsImageCaption_l8ity_1191{color:#000;opacity:.45;white-space:nowrap;font-family:Die Grotesk A,sans-serif;font-size:14px;font-weight:700}._designText_l8ity_1201{letter-spacing:0;opacity:.7;text-align:center;max-width:68ch;margin:20px auto 2.5rem;font-size:22px;font-weight:400;line-height:23px}._creatacardCta_l8ity_1212{color:#000;letter-spacing:0;background:0 0;border:2px solid #000;border-radius:999px;align-items:center;gap:.6rem;width:fit-content;margin:0 auto 4rem;padding:.85rem 2rem;font-family:Die Grotesk A,sans-serif;font-size:16px;font-weight:700;line-height:24px;text-decoration:none;transition:background .2s,color .2s;display:flex}._creatacardCtaArrow_l8ity_1232{font-variation-settings:"wght" 700;flex-shrink:0;font-size:1.1rem;line-height:1}._creatacardCta_l8ity_1212:hover{color:#fff;background:#000}._showcaseFpo_l8ity_1244{clip-path:inset(0%);align-items:flex-end;min-height:560px;margin-bottom:1.5rem;padding:1.5rem;display:flex;position:relative;overflow:hidden}._showcaseRow_l8ity_1255{grid-template-columns:repeat(3,1fr);gap:1.5rem;display:grid}._showcaseFpoSmall_l8ity_1261{clip-path:inset(0%);align-items:flex-end;min-height:320px;padding:1.5rem;display:flex;position:relative;overflow:hidden}._showcaseFpo_l8ity_1244,._showcaseFpoSmall_l8ity_1261{cursor:pointer}._showcaseImg_l8ity_1276{object-fit:cover;z-index:0;width:100%;height:100%;position:absolute;inset:0}._fpoBg_l8ity_1286{transform-origin:top;z-index:0;background:repeating-linear-gradient(45deg,#0000000b 0 1px,#0000 1px 8px),#e0e0d8;border:2px solid #000;width:100%;height:130%;position:absolute;inset:0}._fpoLabel_l8ity_1306{letter-spacing:.12em;text-transform:none;opacity:.4;z-index:1;font-size:.68rem;font-weight:500;position:relative}._resultsGrid_l8ity_1317{border:1px solid #efefef1a;grid-template-columns:repeat(4,1fr);gap:0;display:grid}._resultItem_l8ity_1324{border-right:1px solid #efefef1a;flex-direction:column;gap:.75rem;padding:3.5rem 2.5rem;display:flex}._resultItem_l8ity_1324:last-child{border-right:none}._resultStat_l8ity_1336{color:#af0;font-family:Die Grotesk D,sans-serif;font-size:clamp(2rem,3.5vw,5rem);line-height:1;display:block}._resultLabel_l8ity_1344{letter-spacing:.1em;text-transform:none;opacity:.45;border-bottom:1px solid #efefef1a;padding-bottom:.75rem;font-size:.72rem;font-weight:500}._resultDesc_l8ity_1354{opacity:.55;font-size:.85rem;line-height:1.75}._takeawaysList_l8ity_1361{flex-direction:column;display:flex}._takeaway_l8ity_1361{border-bottom:1px solid #0000001a;grid-template-columns:3.5rem 1fr;gap:2rem;padding:3rem 0;display:grid}._takeaway_l8ity_1361:last-child{border-bottom:none}._takeawayNum_l8ity_1378{color:#af0;font-family:Die Grotesk D,sans-serif;font-size:1.8rem;line-height:1.5}._takeawayText_l8ity_1385{opacity:.75;font-size:1rem;line-height:1.9}._takeawayText_l8ity_1385 strong{color:#000;opacity:1;font-weight:500}._footerNav_l8ity_1398{text-transform:none;border-top:2px solid #000;justify-content:space-between;align-items:center;padding:2.5rem 2rem;font-size:.78rem;font-weight:500;display:flex}._footerNavLink_l8ity_1409{color:#000;letter-spacing:.06em;text-decoration:none;transition:opacity .2s}._footerNavLink_l8ity_1409:hover{opacity:.45}._footerNavLabel_l8ity_1420{opacity:.32;letter-spacing:.1em}._footer_l8ity_1398{color:#efefef;text-align:center;background:#000;padding:10rem 2rem 2rem;font-family:Die Grotesk B,sans-serif;position:relative;overflow:hidden}._footerText_l8ity_1436{white-space:nowrap;color:#0000;-webkit-text-stroke:2px #efefef;font-family:Die Grotesk D,sans-serif;font-size:10vw;line-height:.9;text-decoration:none;transition:color .2s,-webkit-text-stroke .2s;display:inline-block}._footerText_l8ity_1436:hover{color:#af0;-webkit-text-stroke:0px transparent}._footerMeta_l8ity_1453{justify-content:space-between;margin-top:5rem;font-size:.85rem;display:flex}._kbd_l8ity_1460{color:inherit;vertical-align:middle;border:1.5px solid #f4f5f080;border-bottom-width:3px;border-radius:3px;margin-right:.25rem;padding:.2rem .4rem;font-family:Die Grotesk B,sans-serif;font-size:.7rem;font-weight:500;line-height:1;display:inline-block}@media (width<=1024px){._heroLower_l8ity_71{grid-template-columns:1fr;gap:2rem}._heroImageWrap_l8ity_359{min-height:42vh;max-height:52vh}._evidenceGrid_l8ity_475{grid-template-columns:repeat(2,1fr)}._evidenceCard_l8ity_482{border-bottom:1px solid #efefef1a;border-right:none}._evidenceCard_l8ity_482:nth-child(odd){border-right:1px solid #efefef1a}._evidenceCard_l8ity_482:last-child,._evidenceCard_l8ity_482:nth-last-child(2):nth-child(odd){border-bottom:none}._resultsGrid_l8ity_1317{grid-template-columns:repeat(2,1fr)}._resultItem_l8ity_1324{border-bottom:1px solid #efefef1a;border-right:none}._resultItem_l8ity_1324:nth-child(odd){border-right:1px solid #efefef1a}._resultItem_l8ity_1324:last-child,._resultItem_l8ity_1324:nth-last-child(2):nth-child(odd){border-bottom:none}._researchLayout_l8ity_798{grid-template-columns:1fr;gap:3rem}._wireframeText_l8ity_1119{grid-template-columns:1fr;gap:2rem}._showcaseRow_l8ity_1255{grid-template-columns:repeat(2,1fr)}._sectionTitleXL_l8ity_787{font-size:clamp(3rem,13vw,134px)}._insightQuote_l8ity_1103{font-size:clamp(2.5rem,8vw,96px);line-height:1.1}._insightInner_l8ity_1089{padding:0 3rem}._carouselItem_l8ity_670{width:48vw}._carouselCard_l8ity_688{aspect-ratio:16/10;width:100%;height:auto}._carouselCaption_l8ity_678{white-space:normal;width:100%}}@media (width<=768px){._carouselEmoji_l8ity_626{display:none}._carouselItem_l8ity_670{width:85vw}._carouselCard_l8ity_688{aspect-ratio:16/10;width:100%;height:auto}._carouselCaption_l8ity_678{white-space:normal;width:100%}._lightboxImg_l8ity_742{width:calc(100vw - 40px);max-width:calc(100vw - 40px);max-height:calc(100vh - 8rem)}._lightboxArrow_l8ity_759{position:absolute;bottom:9rem}._lightboxArrowLeft_l8ity_780{left:calc(50% - 5rem)}._lightboxArrowRight_l8ity_781{right:calc(50% - 5rem)}._hero_l8ity_9{padding:5rem 1.25rem 0}._challengeHeadlines_l8ity_414{margin-bottom:1.25rem}._heroTop_l8ity_20{flex-direction:column;gap:.4rem;margin-bottom:1.5rem}._heroLower_l8ity_71{gap:1.5rem;margin-top:1.5rem}._heroLowerLeft_l8ity_281{gap:1.5rem;padding-bottom:2rem}._heroImageWrap_l8ity_359{min-height:32vh;max-height:42vh}._challengeSection_l8ity_379{padding:5rem 1.25rem}._challengeBody_l8ity_447 p{font-size:17px}._insightInner_l8ity_1089{padding:0 1.5rem}._insightQuote_l8ity_1103{font-size:48px;line-height:46px}._evidenceSection_l8ity_462{padding:5rem 1.25rem}._evidenceGrid_l8ity_475{grid-template-columns:1fr}._evidenceCard_l8ity_482{border-bottom:1px solid #efefef1a;border-right:none}._evidenceCard_l8ity_482:nth-child(odd){border-right:none}._evidenceCard_l8ity_482:last-child{border-bottom:none}._section_l8ity_391{padding:5rem 1.25rem}._wireframeGrid_l8ity_1133{grid-template-columns:1fr;gap:1.25rem}._wireframeFpoWide_l8ity_1149{grid-column:1}._showcaseRow_l8ity_1255,._resultsGrid_l8ity_1317{grid-template-columns:1fr}._resultItem_l8ity_1324{border-bottom:1px solid #efefef1a;border-right:none}._resultItem_l8ity_1324:nth-child(odd){border-right:none}._resultItem_l8ity_1324:last-child{border-bottom:none}._sectionTitleXL_l8ity_787{font-size:clamp(2rem,11vw,134px)}._carouselWrapper_l8ity_600{padding:18rem 1.25rem 1.25rem}._carouselFixedHeader_l8ity_608{padding:0 1.25rem;top:5rem}._processContainer_l8ity_82{display:none}._footer_l8ity_1398{padding:5rem 1.25rem 2rem}._footerMeta_l8ity_1453{text-align:center;flex-direction:column;gap:.5rem}._footerNav_l8ity_1398{flex-direction:column;align-items:flex-start;gap:1rem;padding:2rem 1.25rem}}@media (width<=480px){._hero_l8ity_9{padding:4.5rem 1rem 0}._section_l8ity_391,._challengeSection_l8ity_379,._evidenceSection_l8ity_462{padding:4rem 1rem}._carouselWrapper_l8ity_600{padding:3.5rem 1rem 1.5rem}._insightInner_l8ity_1089{padding:0 1rem}._insightQuote_l8ity_1103{font-size:48px;line-height:46px}._heroChiclets_l8ity_296{gap:.4rem}._heroChiclet_l8ity_296{padding:.3rem .7rem;font-size:.7rem}._takeaway_l8ity_1361{grid-template-columns:2rem 1fr;gap:1rem;padding:2rem 0}}._inWithNewSection_l8ity_1816{color:#fff;background:#000;border-bottom:none;padding:8rem 2rem 10rem}._inWithNewHeader_l8ity_1823{text-align:center;flex-direction:column;align-items:center;gap:1.5rem;margin-bottom:5.4rem;display:flex}._inWithNewHeader_l8ity_1823 ._sectionTitle_l8ity_533{color:#fff}._inWithNewHeader_l8ity_1823 ._carouselSubcopy_l8ity_642{color:#ffffffb3}._inWithNewHeroWrap_l8ity_1841{border-radius:20px;justify-content:center;margin-bottom:8rem;display:flex;overflow:hidden;box-shadow:0 40px 120px #000c}._inWithNewHeroGif_l8ity_1850{width:auto;max-width:100%;height:auto;max-height:calc(100vh - 22rem);display:block}._inWithNewGrid_l8ity_1859{flex-direction:column;gap:7rem;max-width:1100px;margin:0 auto;display:flex}._inWithNewRow_l8ity_1867{align-items:center;gap:5rem;display:flex}._inWithNewRowReverse_l8ity_1873{flex-direction:row-reverse}._inWithNewText_l8ity_1877{flex-direction:column;flex:1;gap:1rem;display:flex}._inWithNewItemTitle_l8ity_1884{letter-spacing:.02rem;color:#fff;text-transform:none;font-family:Die Grotesk D,sans-serif;font-size:2.25rem;font-weight:700;line-height:1.1}._inWithNewItemDesc_l8ity_1894{color:#ffffff80;font-family:Die Grotesk B,sans-serif;font-size:1rem;font-weight:700;line-height:1.65}._inWithNewImageWrap_l8ity_1902{cursor:pointer;border-radius:16px;flex:1.6;overflow:hidden;box-shadow:0 16px 56px #00000080}._inWithNewImage_l8ity_1902{width:100%;display:block}@media (width<=768px){._inWithNewRow_l8ity_1867,._inWithNewRowReverse_l8ity_1873{flex-direction:column;gap:2.5rem}._inWithNewItemTitle_l8ity_1884{font-size:1.5rem}._sectionCarousel_l8ity_593{height:auto;overflow:visible}._carouselWrapper_l8ity_600{height:auto;padding:2rem 0 2.5rem;overflow:visible}._carouselFixedHeader_l8ity_608{padding:0 1.25rem 1.5rem}._carouselViewport_l8ity_653{-webkit-overflow-scrolling:touch;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;-ms-overflow-style:none;flex:none;width:100vw;margin-left:calc(-50vw + 50%);scroll-padding-left:20px;scroll-padding-right:20px;overflow:scroll visible}._carouselViewport_l8ity_653::-webkit-scrollbar{display:none}._carouselTrack_l8ity_662{align-items:flex-start;height:auto;padding-top:40px;padding-left:20px;padding-right:20px;transform:none!important}._carouselItem_l8ity_670{scroll-snap-align:start}._carouselItem_l8ity_670:last-child{scroll-snap-align:end}._researchLayout_l8ity_798 ._sectionTitle_l8ity_533{font-size:clamp(2rem,11vw,134px)}._researchLayout_l8ity_798 ._sectionHeader_l8ity_524{margin-bottom:1.5rem}._sectionTinted_l8ity_514 ._sectionTitle_l8ity_533{font-size:clamp(2rem,11vw,134px)}._sectionTinted_l8ity_514 ._sectionHeader_l8ity_524{margin-bottom:1.5rem}._testingLayout_l8ity_937{grid-template-columns:1fr;gap:2rem}._testingResults_l8ity_997{grid-template-columns:1fr}._testingResultsHeaderGroup_l8ity_1008,._testingResultsCopy_l8ity_1035,._testingResultsImage_l8ity_1065{grid-area:auto/1/auto/-1}._testingOutro_l8ity_958{width:100%}._resultsSection_l8ity_2021{flex-direction:column;display:flex}._resultsSection_l8ity_2021 ._sectionHeader_l8ity_524{order:0}._resultsSection_l8ity_2021 ._miniStatTrap_l8ity_559{order:1;margin-bottom:1.75rem}._resultsSection_l8ity_2021 ._designText_l8ity_1201{text-align:left;order:2;max-width:100%;margin:0 0 2.5rem;font-size:16px;line-height:1.9}._resultsSection_l8ity_2021 ._creatacardCta_l8ity_1212{order:3}._resultsSection_l8ity_2021 ._sectionTitle_l8ity_533{font-size:clamp(2rem,11vw,134px)}._resultsSection_l8ity_2021 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