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solid;border-bottom-width:3px;border-radius:3px;margin-right:.25rem;padding:.2rem .4rem;font-family:Die Grotesk B,sans-serif;font-size:.7rem;font-weight:500;line-height:1;display:inline-block}._toast_1mw7f_1142{-webkit-backdrop-filter:blur(20px)saturate(160%);color:#fff;letter-spacing:.08em;text-transform:none;z-index:99999;pointer-events:none;background:linear-gradient(#ffffff24,#ffffff08 45%,#00000014),#1414148c;border:1px solid #ffffff38;border-radius:999px;padding:.75rem 1.5rem;font-family:Die Grotesk B,sans-serif;font-size:.8rem;font-weight:500;animation:.2s forwards _toastIn_1mw7f_1;position:fixed;bottom:2rem;left:50%;transform:translate(-50%);box-shadow:inset 0 1px 1px #ffffff4d,inset 0 -1px 1px #0003,0 8px 24px #00000038}._toastSuccess_1mw7f_1170{color:#1a7a3c;background:#22a04a1f;border:1px solid #22a04a33;box-shadow:0 8px 24px #22a04a1f}@keyframes _toastIn_1mw7f_1{0%{opacity:0;transform:translate(-50%)translateY(8px)}to{opacity:1;transform:translate(-50%)translateY(0)}}@media 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700;flex-shrink:0;font-size:1.1rem;line-height:1}._resultsCta_h2jb6_1380:hover{color:#fff;background:#000}._resultsCta_h2jb6_1380:active{transform:scale(.97)}._showcaseFpo_h2jb6_1416{clip-path:inset(0%);align-items:flex-end;min-height:560px;margin-bottom:1.5rem;padding:1.5rem;display:flex;position:relative;overflow:hidden}._showcaseRow_h2jb6_1427{grid-template-columns:repeat(3,1fr);gap:1.5rem;display:grid}._showcaseFpoSmall_h2jb6_1433{clip-path:inset(0%);align-items:flex-end;min-height:320px;padding:1.5rem;display:flex;position:relative;overflow:hidden}._showcaseFpo_h2jb6_1416,._showcaseFpoSmall_h2jb6_1433{cursor:pointer}._showcaseImg_h2jb6_1448{object-fit:cover;z-index:0;width:100%;height:100%;position:absolute;inset:0}._fpoBg_h2jb6_1458{transform-origin:top;z-index:0;background:repeating-linear-gradient(45deg,#0000000b 0 1px,#0000 1px 8px),#e0e0d8;border:2px solid #000;width:100%;height:130%;position:absolute;inset:0}._fpoLabel_h2jb6_1478{letter-spacing:.12em;text-transform:none;opacity:.4;z-index:1;font-size:.68rem;font-weight:500;position:relative}._resultsGrid_h2jb6_1489{border:1px solid #efefef1a;grid-template-columns:repeat(4,1fr);gap:0;display:grid}._resultItem_h2jb6_1496{border-right:1px solid #efefef1a;flex-direction:column;gap:.75rem;padding:3.5rem 2.5rem;display:flex}._resultItem_h2jb6_1496:last-child{border-right:none}._resultStat_h2jb6_1508{color:#af0;font-family:Die Grotesk D,sans-serif;font-size:clamp(2rem,3.5vw,5rem);line-height:1;display:block}._resultLabel_h2jb6_1516{letter-spacing:.1em;text-transform:none;opacity:.45;border-bottom:1px solid #efefef1a;padding-bottom:.75rem;font-size:.72rem;font-weight:500}._resultDesc_h2jb6_1526{opacity:.55;font-size:.85rem;line-height:1.75}._takeawaysList_h2jb6_1533{flex-direction:column;display:flex}._takeaway_h2jb6_1533{border-bottom:1px solid #0000001a;grid-template-columns:3.5rem 1fr;gap:2rem;padding:3rem 0;display:grid}._takeaway_h2jb6_1533:last-child{border-bottom:none}._takeawayNum_h2jb6_1550{color:#af0;font-family:Die Grotesk D,sans-serif;font-size:1.8rem;line-height:1.5}._takeawayText_h2jb6_1557{opacity:.75;font-size:1rem;line-height:1.9}._takeawayText_h2jb6_1557 strong{color:#000;opacity:1;font-weight:500}._footerNav_h2jb6_1570{text-transform:none;border-top:2px solid #000;justify-content:space-between;align-items:center;padding:2.5rem 2rem;font-size:.78rem;font-weight:500;display:flex}._footerNavLink_h2jb6_1581{color:#000;letter-spacing:.06em;text-decoration:none;transition:opacity .2s}._footerNavLink_h2jb6_1581:hover{opacity:.45}._footerNavLabel_h2jb6_1592{opacity:.32;letter-spacing:.1em}._footer_h2jb6_1570{color:#efefef;text-align:center;background:#000;padding:10rem 2rem 2rem;font-family:Die Grotesk B,sans-serif;position:relative;overflow:hidden}._footerText_h2jb6_1608{letter-spacing:-.02em;white-space:nowrap;color:#0000;-webkit-text-stroke:2px #efefef;font-family:Die Grotesk D,sans-serif;font-size:10vw;line-height:.9;text-decoration:none;transition:color .2s,-webkit-text-stroke .2s;display:inline-block}._footerText_h2jb6_1608:hover{color:#ff6eb5;-webkit-text-stroke:0px transparent}._footerMeta_h2jb6_1626{justify-content:space-between;margin-top:5rem;font-size:.85rem;display:flex}._footerShortcuts_h2jb6_1633{gap:1.5rem;display:flex}._footerLegal_h2jb6_1638{opacity:.4;margin-top:1.5rem;font-size:.7rem}._kbd_h2jb6_1644{color:inherit;vertical-align:middle;border:1.5px solid #f4f5f080;border-bottom-width:3px;border-radius:3px;margin-right:.25rem;padding:.2rem .4rem;font-family:Die Grotesk B,sans-serif;font-size:.7rem;font-weight:500;line-height:1;display:inline-block}@media (width<=1024px){._heroLower_h2jb6_92{grid-template-columns:1fr;gap:2rem}._heroImageWrap_h2jb6_381{min-height:42vh;max-height:52vh}._evidenceGrid_h2jb6_507{grid-template-columns:repeat(2,1fr)}._evidenceCard_h2jb6_514{border-bottom:1px solid #efefef1a;border-right:none}._evidenceCard_h2jb6_514:nth-child(odd){border-right:1px solid #efefef1a}._evidenceCard_h2jb6_514:last-child,._evidenceCard_h2jb6_514:nth-last-child(2):nth-child(odd){border-bottom:none}._resultsGrid_h2jb6_1489{grid-template-columns:repeat(2,1fr)}._resultItem_h2jb6_1496{border-bottom:1px solid #efefef1a;border-right:none}._resultItem_h2jb6_1496:nth-child(odd){border-right:1px solid #efefef1a}._resultItem_h2jb6_1496:last-child,._resultItem_h2jb6_1496:nth-last-child(2):nth-child(odd){border-bottom:none}._researchLayout_h2jb6_835{grid-template-columns:1fr;gap:3rem}._wireframeText_h2jb6_1284{grid-template-columns:1fr;gap:2rem}._showcaseRow_h2jb6_1427{grid-template-columns:repeat(2,1fr)}._sectionTitleXL_h2jb6_822{font-size:clamp(3rem,13vw,134px)}._insightQuote_h2jb6_1268{font-size:clamp(2.5rem,8vw,96px);line-height:1.1}._insightInner_h2jb6_1254{padding:0 3rem}._carouselItem_h2jb6_705{width:48vw}._carouselCard_h2jb6_723{aspect-ratio:16/10;width:100%;height:auto}._carouselCaption_h2jb6_713{white-space:normal;width:100%}}@media (width<=768px){._carouselEmoji_h2jb6_661{display:none}._carouselItem_h2jb6_705{width:85vw}._carouselCard_h2jb6_723{aspect-ratio:16/10;width:100%;height:auto}._carouselCaption_h2jb6_713{white-space:normal;width:100%}._lightboxImg_h2jb6_777{width:calc(100vw - 40px);max-width:calc(100vw - 40px);max-height:calc(100vh - 8rem)}._lightboxArrow_h2jb6_794{position:absolute;bottom:9rem}._lightboxArrowLeft_h2jb6_815{left:calc(50% - 5rem)}._lightboxArrowRight_h2jb6_816{right:calc(50% - 5rem)}._hero_h2jb6_29{padding:5rem 1.25rem 0}._challengeHeadlines_h2jb6_436{margin-bottom:1.25rem}._heroTop_h2jb6_40{flex-direction:column;gap:.4rem;margin-bottom:1.5rem}._heroLower_h2jb6_92{gap:1.5rem;margin-top:1.5rem}._heroLowerLeft_h2jb6_302{gap:1.5rem;padding-bottom:2rem}._heroImageWrap_h2jb6_381{min-height:32vh;max-height:42vh}._challengeSection_h2jb6_401{padding:5rem 1.25rem}._challengeBody_h2jb6_469 p{font-size:17px}._insightInner_h2jb6_1254{padding:0 1.5rem}._insightQuote_h2jb6_1268{font-size:48px;line-height:46px}._evidenceSection_h2jb6_494{padding:5rem 1.25rem}._evidenceGrid_h2jb6_507{grid-template-columns:1fr}._evidenceCard_h2jb6_514{border-bottom:1px solid #efefef1a;border-right:none}._evidenceCard_h2jb6_514:nth-child(odd){border-right:none}._evidenceCard_h2jb6_514:last-child{border-bottom:none}._section_h2jb6_413{padding:5rem 1.25rem}._wireframeGrid_h2jb6_1298{grid-template-columns:1fr;gap:1.25rem}._wireframeFpoWide_h2jb6_1314{grid-column:1}._showcaseRow_h2jb6_1427,._resultsGrid_h2jb6_1489{grid-template-columns:1fr}._resultItem_h2jb6_1496{border-bottom:1px solid #efefef1a;border-right:none}._resultItem_h2jb6_1496:nth-child(odd){border-right:none}._resultItem_h2jb6_1496:last-child{border-bottom:none}._sectionTitleXL_h2jb6_822{font-size:clamp(2rem,11vw,134px)}._carouselWrapper_h2jb6_635{padding:18rem 1.25rem 1.25rem}._carouselFixedHeader_h2jb6_643{padding:0 1.25rem;top:5rem}._processContainer_h2jb6_103{display:none}._footer_h2jb6_1570{padding:4rem 1.25rem 6rem}._footerNav_h2jb6_1570{flex-direction:column;align-items:flex-start;gap:1rem;padding:2rem 1.25rem}}@media (width<=480px){._hero_h2jb6_29{padding:4.5rem 1rem 0}._section_h2jb6_413,._challengeSection_h2jb6_401,._evidenceSection_h2jb6_494{padding:4rem 1rem}._carouselWrapper_h2jb6_635{padding:3.5rem 1rem 1.5rem}._insightInner_h2jb6_1254{padding:0 1rem}._insightQuote_h2jb6_1268{font-size:48px;line-height:46px}._heroChiclets_h2jb6_318{gap:.4rem}._heroChiclet_h2jb6_318{padding:.3rem .7rem;font-size:.7rem}._takeaway_h2jb6_1533{grid-template-columns:2rem 1fr;gap:1rem;padding:2rem 0}}._inWithNewSection_h2jb6_1994{color:#fff;background:#000;border-bottom:none;padding:8rem 2rem 10rem}._inWithNewHeader_h2jb6_2001{text-align:center;flex-direction:column;align-items:center;gap:1.5rem;margin-bottom:5.4rem;display:flex}._inWithNewHeader_h2jb6_2001 ._sectionTitle_h2jb6_568{color:#fff}._inWithNewHeader_h2jb6_2001 ._carouselSubcopy_h2jb6_677{color:#ffffff80;opacity:1}._inWithNewSectionLight_h2jb6_2026{color:#000;background:#fff}._inWithNewSectionLight_h2jb6_2026 ._inWithNewHeader_h2jb6_2001 ._sectionTitle_h2jb6_568{color:#000}._inWithNewSectionLight_h2jb6_2026 ._inWithNewHeader_h2jb6_2001 ._carouselSubcopy_h2jb6_677{color:#00000080}._inWithNewSectionLight_h2jb6_2026 ._inWithNewItemTitle_h2jb6_2039{color:#000}._inWithNewSectionLight_h2jb6_2026 ._inWithNewItemDesc_h2jb6_2019{color:#00000080}._inWithNewGrid_h2jb6_2048{flex-direction:column;gap:7rem;max-width:1100px;margin:0 auto;display:flex}._inWithNewRow_h2jb6_2056{align-items:center;gap:5rem;display:flex}._inWithNewRowReverse_h2jb6_2062{flex-direction:row-reverse}._inWithNewText_h2jb6_2066{flex-direction:column;flex:1;gap:1rem;display:flex}._inWithNewItemTitle_h2jb6_2039{letter-spacing:.02rem;color:#fff;text-transform:none;font-family:Die Grotesk D,sans-serif;font-size:2.25rem;font-weight:700;line-height:1.1}._inWithNewItemDesc_h2jb6_2019{color:#ffffff80;max-width:44ch;font-family:Die Grotesk B,sans-serif;font-size:1rem;font-weight:700;line-height:1.65}._inWithNewImageWrap_h2jb6_2092{cursor:pointer;border-radius:16px;flex:1.6;overflow:hidden;box-shadow:0 16px 56px #00000080}._inWithNewImage_h2jb6_2092{width:100%;display:block}@media (width<=768px){._inWithNewRow_h2jb6_2056,._inWithNewRowReverse_h2jb6_2062{flex-direction:column;gap:2.5rem}._inWithNewItemTitle_h2jb6_2039{font-size:1.5rem}._findingsContext_h2jb6_1076{flex-direction:column;gap:1.25rem;margin:3rem calc(50% - 50vw);padding:0 1.25rem}._sectionCarousel_h2jb6_628{height:auto;overflow:visible}._carouselWrapper_h2jb6_635{height:auto;padding:2rem 0 2.5rem;overflow:visible}._carouselFixedHeader_h2jb6_643{padding:0 1.25rem 1.5rem}._carouselViewport_h2jb6_688{-webkit-overflow-scrolling:touch;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;-ms-overflow-style:none;flex:none;width:100vw;margin-left:calc(-50vw + 50%);scroll-padding-left:20px;scroll-padding-right:20px;overflow:scroll visible}._carouselViewport_h2jb6_688::-webkit-scrollbar{display:none}._carouselTrack_h2jb6_697{align-items:flex-start;height:auto;padding-top:40px;padding-left:20px;padding-right:20px;transform:none!important}._carouselItem_h2jb6_705{scroll-snap-align:start}._carouselItem_h2jb6_705:last-child{scroll-snap-align:end}._researchLayout_h2jb6_835 ._sectionTitle_h2jb6_568{font-size:clamp(2rem,11vw,134px)}._researchLayout_h2jb6_835 ._sectionHeader_h2jb6_556{margin-bottom:1.5rem}._sectionTinted_h2jb6_546 ._sectionTitle_h2jb6_568{font-size:clamp(2rem,11vw,134px)}._sectionTinted_h2jb6_546 ._sectionHeader_h2jb6_556{margin-bottom:1.5rem}._testingLayout_h2jb6_974{grid-template-columns:1fr;gap:2rem}._testingVideo_h2jb6_990{height:420px}._testingResults_h2jb6_1049{grid-template-columns:1fr}._testingResultsHeaderGroup_h2jb6_1054,._testingResultsCopy_h2jb6_1199,._testingResultsImage_h2jb6_1230{grid-area:auto/1/auto/-1}._testingOutro_h2jb6_1008{width:100%}._resultsSection_h2jb6_2222{flex-direction:column;display:flex}._resultsSection_h2jb6_2222 ._sectionHeader_h2jb6_556{order:0}._resultsSection_h2jb6_2222 ._miniStatTrap_h2jb6_594{order:1;margin-bottom:1.75rem}._resultsSection_h2jb6_2222 ._designText_h2jb6_1366{text-align:left;order:2;max-width:100%;margin:0 0 2.5rem;font-size:16px;line-height:1.9}._resultsSection_h2jb6_2222 ._resultsCta_h2jb6_1380{order:3}._resultsSection_h2jb6_2222 ._sectionTitle_h2jb6_568{font-size:clamp(2rem,11vw,134px)}._resultsSection_h2jb6_2222 ._sectionHeader_h2jb6_556{margin-bottom:1.5rem}._footerMeta_h2jb6_1626{display:none}._footerText_h2jb6_1608{white-space:normal;text-align:center;color:#0000;-webkit-text-stroke:1px #efefef;font-size:18vw}._footerText_h2jb6_1608:active{color:#ff6eb5;-webkit-text-stroke:0px transparent}._resultsImageGrid_h2jb6_1326{grid-template-columns:1fr;padding:0 1.25rem 4rem}._researchImages_h2jb6_892{flex-direction:column;gap:1rem;height:auto;margin:0;padding:0;display:flex;overflow:visible}._researchImage_h2jb6_892{width:100%;position:static;transform:none!important}._surveyImages_h2jb6_938{flex-direction:column;gap:1rem;height:auto;margin-top:2rem;display:flex;overflow:visible}._surveyCard_h2jb6_945{width:100%;position:static;transform:none!important}}